Jay Peters
“Intelligent,” you say?
Sure seems like a big hint from Apple marketing chief Greg Joswiak.
Apple Event 2026
Apple is hosting its big fall event on September 9th, 2026, to announce its latest Apple Watches and iPhones, including, we expect, the company’s first foldable. This will also mark the first hardware release under new CEO John Ternus.
Quentyn Kennemer
Watch Apple’s “Let Loose” iPad event in under 12 minutes.
We’ve got you covered if you don’t have time to watch the full iPad Pro and iPad Air announcement, which also brought word of a new Apple Pencil Pro and Magic Keyboard.
If you need more info, check here for The Verge’s full coverage.
Allison Johnson
Jess Weatherbed and Wes Davis
Joanna Nelius and Tom Warren
We’re expecting a new iPad Pro, iPad Air, and a few new accessories.
Verge Staff
Wes Davis
If Apple doesn’t announce a new Apple Pencil tomorrow, I’ll eat my hat.
You can erase the logo for the company’s “Let Loose” iPad event (10AM ET tomorrow) at the top of its home page. I can’t seem to erase the whole thing before it switches to new art, though.
Very unsatisfying. 6 / 10.
Quentyn Kennemer
Wes Davis
Richard Lawler
Everything you need to know about Apple’s new M3 MacBook Pro and iMac.
Dan Seifert runs down the news from Monday night’s Scary Fast primetime product event, covering what’s new about these updates to the MacBook Pro and iMac lineup and who should be the most interested in an upgrade. (Anyone who needs that Space Black exterior or someone who is replacing an Apple machine with an Intel processor or the first-gen M1 chip.)
Richard Lawler
Scary fast(er).
Apple’s prime-time product event went by pretty quickly on Monday night, but if you just want the highlights, here’s a 10-minute version with everything you need to know about the new M3 chips, as well as its updated MacBook Pros and iMacs.
Jess Weatherbed
Jay Peters
Apple’s keyboard, trackpad, and mouse still have Lightning ports.
That’s right: despite finally bringing the iPhone over to the world of USB-C, Apple still only sells its Magic Keyboard, Magic Trackpad, and Magic Mouse with Lightning ports. Also, you still have to charge the Magic Mouse from the bottom in 2023.
Wes Davis
Good news, everyone: Apple’s Polishing Cloth supports the new Macs.
Thank goodness! After Apple’s “Scary Fast” (and scary short) event, the Apple Polishing Cloth continues to be the most compatible thing Apple makes.
David Pierce
Nice little “shot on iPhone” flex there at the end.
Boy, that was brisk. And we were left with a fun fact: the whole thing was shot on an iPhone 15 Pro Max! Other than one moment where it looked like Johny Srouji was walking in front of a green screen, it really did look good. Especially in the dark.
Go read all our stories on The Verge, and stay tuned for all of our reviews and hands-on coverage as soon as we’re able to get our hands on these new devices. See you next time! Hopefully in the daytime!
Alex Cranz
Okay the event itself is over.
And there was not a single scary costume! The vibes were spooky enough, but for an Apple event during prime time TV watching hours, I was hoping for something just a little... more.
Victoria Song
David Pierce
But, like, barely a new iMac!
Apple just took the old one, changed nothing, kept it at $1,299, added the M3 chip, and called it a day? At least it’s replacing the Intel models for good, but still.
To be clear, the 24-inch iMac is a lovely device. But... this is all we get? Not even a space black iMac?
Alex Cranz
We’re also getting a new iMac.
The 24-inch iMac is getting updated to the M3 processor. The design is staying just as beautifully thin, but Apple is claiming it will be twice as fast as the M1 24-inch iMac.
David Pierce
And here’s the MacBook Pro bento box.
22 hours of battery life sounds great, “11x faster than the fastest Intel-based MacBook Pro” is a truly hilarious comparison, and I have high hopes for the performance on this thing.
The new Pro starts at $1,599, by the way, for the 14-inch model. The 16-inch model starts at $2,499.
David Pierce
The black MagSafe charger, though.
Apple’s super-noticeable white cables have forever driven me crazy. I am... very into the new space black charger for the new space black MacBook Pro. I want it. I need it.
Alex Cranz
We’re finally getting a new color of MacBook Pro!
And it’s all black — space black, to be exact. Very 2006 MacBook, in the best of ways.
1/7Apple’s MacBook Pro in Space Black. Image: Apple
David Pierce
I think this is the first MacBook Pro with 128GB of unified memory, too.
The MacBook Pro is starting to catch up to the Mac Pro! It used to max out at 96GB of unified memory, but the new Pro can go up to 128GB. That’s not quite as high as the 192GB in the latest Mac Pro, but you know, it’s a laptop. Can’t have everything.
Alex Cranz
The 16-inch MacBook Pro is getting the choice for either a M3 Max or M3 Pro.
And Apple claims it will be up to 11 times faster than the last generation of Intel-based Macs. Which... I would hope so.
David Pierce
The 14-inch MacBook Pro is the first M3 device.
The story is all about performance, it seems — not seeing any big design changes here. Kate Bergeron is guiding us through the ways it’s better for creators and a much better gaming machine.
Also, it sounds like the 14-inch Pro is the only one you can buy with a plain M3? Bergeron makes it sound like the 16-inch model starts with the M3 Pro.
