Apple is hosting its big fall event on September 9th, 2026, to announce its latest Apple Watches and iPhones, including, we expect, the company’s first foldable. This will also mark the first hardware release under new CEO John Ternus.
We’re getting the traditional “deep dive into the weird specs of the new chips with Johny Srouji,” and one of the things he’s talking a lot about is ray tracing, which is crucial for drawing high-res and realistic virtual spaces. That matters for gaming, the metaverse... and the Vision Pro.
They’re on 3nm technology, which should mean a whole heckuva lot faster than the current M2 family of chips.
The M1 and M2 were both launched many months ahead of their Pro and Max, but Apple’s dropping the M3, M3 Pro, and M3 Max together this time. Fascinating!
And they’re coming to the MacBook Pro, according to Tim Cook. Fingers crossed we get an iMac announcement tonight as well.
We’ve been to Apple Park a lot in the light, but in the dark, it has a real... “supervillain lair slash college campus from a horror movie where no one survives” vibe?
A minute ahead of time, even, at least on my stream. We’re expecting Macs, chips, who knows, but so far, it’s just a squiggly hello.
Apple’s pre-event music can often be described as Banana Republic-core, but tonight’s event has a slightly different mood. There was some monk-like chanting going on when I started the stream, and now it’s a song called “Dark,” by Goldie, James Davidson, and Subjective.
The best way is to follow us along here, where myself, David Pierce, and Richard Lawler will be live blogging the event.
But if you want to watch the keynote, I’d recommend watching it here on a Safari browser. That’s what I’ll be doing. It tends to be the stream that starts earliest.
Alternatively, you can sit back on the couch and watch it on Apple TV.
And if none of those options work for you, there’s always YouTube.
I really can’t decide! On the one hand, Apple (specifically Craig Federighi, the Action Hero himself) loves being right on the edge of incredible cringe. But also, doing a whole Halloween bit during tonight’s event means a lot of meme risk and bad looks and congressional hearings where they show Tim Cook as a vampire and they’re like, “Yes, this, Apple is bad.” You know? I don’t know!
I think my ultimate guess is Craig in costume and only Craig in costume. But I might be more excited about this than new Macs.
We’re expecting M3 chips, a new iMac, and some updated MacBook Pros. And if Apple really leans into the spooky theme, maybe an updated Magic Mouse with a USB-C port on the bottom.
You can follow along live right here:
Stay tuned to our live updates — the event kicks off at 8PM ET / 5PM PT. We’re expecting the M3 chips and a handful of new Macs. Get your predictions in now.
Bloomberg reports that Apple will “likely” introduce an updated trackpad, keyboard, and mouse with USB-C at its “Scary Fast” event on Monday, and here’s hoping Apple uses that as an opportunity to put the Magic Mouse’s charging port in a better spot. If it doesn’t, I’m going to have to write a 2023 version of this article.
That’s according to today’s update notes for Final Cut Pro and other video-editing apps — even iMovie! (via MacRumors).
The iPhone 15 Pro’s log-encoded video is ideal for video editors because it has no baked-in color profile. That means it records washed-out, low-contrast video, but you can tune the color to your liking in post.
Here, let The Verge’s Vjeran Pavic show you.
Victoria Song has spent some time with the new Apple Watch Series 9 and the new Apple Watch Ultra 2, which look... a lot like the previous models. Even the bright new screen on the Ultra was hard to test indoors at Apple’s iPhone 15 launch event.
But inside these wearables, there’s a new S9 SiP (System in Package) and a new ultra wideband chip, and she was able to try out the new Double Tap control feature.
Straight from today’s iPhone 15 launch event, Allison Johnson can tell you all about the new lineup, including the now titanium-bodied iPhone 15 Pro and iPhone 15 Pro Max that feel noticeably lighter than their predecessors.
It’s one nice perk from the iPhone’s switch to USB-C.
