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Apple Event Archive

Archives for October 2023

Apple can’t quit LightningApple can’t quit Lightning
Wes Davis
Richard Lawler
Richard Lawler
Everything you need to know about Apple’s new M3 MacBook Pro and iMac.

Dan Seifert runs down the news from Monday night’s Scary Fast primetime product event, covering what’s new about these updates to the MacBook Pro and iMac lineup and who should be the most interested in an upgrade. (Anyone who needs that Space Black exterior or someone who is replacing an Apple machine with an Intel processor or the first-gen M1 chip.)

Richard Lawler
Richard Lawler
Scary fast(er).

Apple’s prime-time product event went by pretty quickly on Monday night, but if you just want the highlights, here’s a 10-minute version with everything you need to know about the new M3 chips, as well as its updated MacBook Pros and iMacs.

Jay Peters
Jay Peters
Apple’s keyboard, trackpad, and mouse still have Lightning ports.

That’s right: despite finally bringing the iPhone over to the world of USB-C, Apple still only sells its Magic Keyboard, Magic Trackpad, and Magic Mouse with Lightning ports. Also, you still have to charge the Magic Mouse from the bottom in 2023.

The underside of a Magic Mouse.
Why is the charging port still here???
Image: Apple
Wes Davis
Wes Davis
Good news, everyone: Apple’s Polishing Cloth supports the new Macs.
David Pierce
David Pierce
Nice little “shot on iPhone” flex there at the end.

Boy, that was brisk. And we were left with a fun fact: the whole thing was shot on an iPhone 15 Pro Max! Other than one moment where it looked like Johny Srouji was walking in front of a green screen, it really did look good. Especially in the dark.

Go read all our stories on The Verge, and stay tuned for all of our reviews and hands-on coverage as soon as we’re able to get our hands on these new devices. See you next time! Hopefully in the daytime!

Alex Cranz
Alex Cranz
Okay the event itself is over.

And there was not a single scary costume! The vibes were spooky enough, but for an Apple event during prime time TV watching hours, I was hoping for something just a little... more.

Apple announces a speedier M3 iMacApple announces a speedier M3 iMac
Victoria Song
David Pierce
David Pierce
But, like, barely a new iMac!

Apple just took the old one, changed nothing, kept it at $1,299, added the M3 chip, and called it a day? At least it’s replacing the Intel models for good, but still.

To be clear, the 24-inch iMac is a lovely device. But... this is all we get? Not even a space black iMac?

Alex Cranz
Alex Cranz
We’re also getting a new iMac.

The 24-inch iMac is getting updated to the M3 processor. The design is staying just as beautifully thin, but Apple is claiming it will be twice as fast as the M1 24-inch iMac.

Apple’s M3 iMac.
Apple’s M3 iMac.
Image: Apple