Apple Event Archive

David PierceOct 30, 2023

How Halloween-y is this whole thing going to be?

I really can’t decide! On the one hand, Apple (specifically Craig Federighi, the Action Hero himself) loves being right on the edge of incredible cringe. But also, doing a whole Halloween bit during tonight’s event means a lot of meme risk and bad looks and congressional hearings where they show Tim Cook as a vampire and they’re like, “Yes, this, Apple is bad.” You know? I don’t know!

I think my ultimate guess is Craig in costume and only Craig in costume. But I might be more excited about this than new Macs.

Jacob KastrenakesOct 30, 2023

We’re 20 minutes away from Apple’s Scary Fast event.

We’re expecting M3 chips, a new iMac, and some updated MacBook Pros. And if Apple really leans into the spooky theme, maybe an updated Magic Mouse with a USB-C port on the bottom.

You can follow along live right here:

All the news from Apple’s ‘Scary Fast’ Mac event

Jacob KastrenakesOct 30, 2023

We’ll be live blogging Apple’s Scary Fast event right here.

Stay tuned to our live updates — the event kicks off at 8PM ET / 5PM PT. We’re expecting the M3 chips and a handful of new Macs. Get your predictions in now.

Apple’s best move is giving us what we want

Victoria SongOct 30, 2023

Resident Evil Village on the iPhone could be a preview of Apple’s gaming future

Jay PetersOct 30, 2023

Apple is getting ready for prime time

Alex CranzOct 29, 2023

Jay PetersOct 27, 2023

Maybe Apple will finally move the Magic Mouse’s charging port.

Bloomberg reports that Apple will “likely” introduce an updated trackpad, keyboard, and mouse with USB-C at its “Scary Fast” event on Monday, and here’s hoping Apple uses that as an opportunity to put the Magic Mouse’s charging port in a better spot. If it doesn’t, I’m going to have to write a 2023 version of this article.