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Apple Event Archive

Archives for September 2025

Why does Apple think three lenses are eight lenses?

Apple’s lens math doesn’t add up.

Antonio G. Di Benedetto
The orange iPhone stole the showThe orange iPhone stole the show
David Pierce
Dominic Preston
Dominic Preston
Mixed messaging.

Apple had to walk the tightrope of announcing both a stripped back iPhone Air and a souped up iPhone 17 Pro yesterday. If you were paying close attention, you might have come away just a little confused.

Species 8472:

So funny hearing the way they describe the Pro vs. the Air. You only need one camera! You need three cameras! Titanium is so strong! Forget titanium, aluminum is better for thermals!

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Todd Haselton
Todd Haselton
OMG it’s so orange.

Allison Johnson walks us through Apple’s new iPhone 17 Pro models. Pre-review don’t-hold-me-to-it hot take: orange iPhone 17 Pro Max over the iPhone Air. ALL. DAY. Going to be so easy to find on my next camping trip. Anyway, I’m but a peasant to our Queen Allison. Here’s what she has to say:

Todd Haselton
Todd Haselton
Our hands-on video with all the new Apple Watches is here.

We checked out the Apple Watch Series 11, Apple Watch Ultra 3, and the new Apple Watch SE 3. The Verge’s Victoria Song specifically calls out all the good stuff coming down to the $250 Apple Watch SE 3, like an always-on display, wrist temperature sensor, faster charging, and more. But check ‘em all out:

Jay Peters
Jay Peters
Here’s our video hands-on of the iPhone Air.

It looks really good on video, but unfortunately, the phone still wobbles on its back even though Apple used a wide camera bump. Can’t have it all, I guess!