Last year, Joseph Inzerillo announced SiriusXM’s new logo (below) and plan to conquer new audiences. Now he’s out, as the company cuts spending on marketing to “high-churn” streaming audiences with plans to cut an additional $200 million in annual costs.
CEO Jennifer Witz announced it’s “doubling down” on automotive customers, using streaming as a companion in the app and in Teslas.
The US Postal Service is supposed to add 66,000 electric trucks to its fleet by 2028 using $3 billion from Biden’s climate legislation. But Reuters is now saying that Donald Trump is likely to kill the effort by cancelling the contracts with supplying automakers Oshkosh and Ford. It’s yet another example of Trump’s eagerness to unspool his predecessor’s efforts to promote EVs.
Dodge is getting ready to launch its first electric muscle car, the Charger Daytona. And clearly the company is feeling a little insecure about alienating its so-called “Brotherhood of Muscle.” The first ad strikes a weirdly combative tone, rejecting the environmental case for going electric and bashing other EVs on the road as “weak” and “soulless.” Meanwhile, influencers got their first taste of the Charger’s fake “Fratzonic Chambered” exhaust noises this week. And most people say they think it sounds like Roblox.
The auto manufacturers? The insurers? The NHTSA just fell down on the job? Could be that more people just drive with their brights on all the time. Personally, I think we should send all of them to the Hague to get this sorted out.
Shout out to r/fuckyourheadlights, a bastion of sanity.
[www.theringer.com]
