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Archives for March 2024

Emma Roth
Emma Roth
Court documents reveal how Facebook’s Onavo VPN tracked Snapchat data for “Project Ghostbusters.”

Facebook’s “In App Panel” program ran from 2016 to 2019 using Onavo’s technology as a man-in-the-middle attack to decrypt secured Snapchat traffic. Court documents unsealed as part of an ongoing class-action antitrust lawsuit show how the program came together.

A June 2016 email included in the documents from Mark Zuckerberg says:

Whenever someone asks a question about Snapchat, the answer is usually that because their traffic is encrypted we have no analytics about them. . . .

Given how quickly they’re growing, it seems important to figure out a new way to get reliable analytics about them. Perhaps we need to do panels or write custom software. You should figure out how to do this.

Amrita Khalid
Amrita Khalid
People are poking each other again on Facebook.

Is it 2004 all over again? There’s been a 13x spike in poking over the last month, Facebook announced on Threads. And the culprits behind The Great Poke Surge of 2024 may surprise you. Half of them come from the 18-29 year old demographic, the company told TechCrunch.

The social network attributes the spike to a few design changes, including adding the ability to poke in search results, as you can see below.

A screenshot of Facebook’s poke function in search results.
Meta
Amrita Khalid
Amrita Khalid
Donald Trump has even more to say about the TikTok ban.

Appearing on CNBC’s Squawk Box, Trump explained, again, why he no longer supports the push to ban TikTok. “...without TikTok, you can make Facebook bigger and I consider Facebook to be an enemy of the people along with a lot of the media.”

And as for his own unsuccessful push to ban the ByteDance-owned app, he now claims “I had it banned just about, I could have gotten it done. But I said, ‘You know what, but I’ll leave it up to you.”

Amrita Khalid
Amrita Khalid
Meta’s plan for AI recommendations goes way beyond battling TikTok.

Reels and longer videos will be included in a new AI recommendation model that Facebook plans to build by 2026, Facebook head Tom Alison tells CNBC. Eventually, Facebook’s core feed may be included in the model as well.

“If you see something that you’re into in Reels, and then you go back to the Feed, we can kind of show you more similar content,” says Allison.

Lauren Feiner
Lauren Feiner
Facebook and Instagram account takeovers are skyrocketing and Meta needs to fix it, AGs say.

41 attorneys general sent a letter to Meta’s chief legal officer Tuesday demanding the company invest more in stopping scam account takeovers that threaten users’ privacy and “drain” AG resources.

The problem has gotten significantly worse over the past few years, the AGs said. In New York, Meta account takeover complaints spiked from 73 in 2019 to 783 by the end of 2023.

Wes Davis
Wes Davis
Google will face new antitrust allegations after a judge okays charges.

US District Judge Kevin Castel approved (PDF) a class action lawsuit by advertisers alleging that the company holds a monopoly in the ad market, Reuters reported yesterday.

Judge Castel dismissed some of the claims, though, including one that alleged that Google and Facebook conspired to give Facebook access to “enhanced proprietary data.”

Google is also preparing another advertising antitrust trial from the US DOJ.