James Vincent
Deepfakes were made for Disney.
You might have seen the news this weekend that the voice of James Earl Jones is being cloned using AI so his performance as Darth Vader in Star Wars can live on forever.
Reading the story, it struck me how perfect deepfakes are for Disney — a company that profits from original characters, fans’ nostalgia, and an uncanny ability to twist copyright law to its liking. And now, with deepfakes, Disney’s most iconic performances will live on forever, ensuring the magic never dies.
