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Uber Archive

Archives for April 2025

Surge pricing, the scourge of ridehailing, is evolving for the robotaxi era

Waymo and other robotaxi operators argue they need to charge higher fares to control demand. Are they risking public backlash?

David Zipper
Emma Roth
Emma Roth
Waymo has opened its waitlist in Atlanta.

Users on the Uber app can sign up to gain early access to the robotaxi service, which will take people across 65 square miles of Atlanta, including Downtown, Buckhead, and Capitol View. Waymo says “select riders” who join the waitlist “may get access to Waymo rides ahead of the public launch.”

Last month, Waymo similarly launched in Austin exclusively through Uber.

Image: Uber
Andrew J. Hawkins
Andrew J. Hawkins
Uber expands robotaxi service in the Middle East.

The ridehail company’s partnership with AV developer WeRide is launching in Dubai, after several months of successful trips in Abu Dhabi. The vehicles still include safety drivers and won’t be fully driverless until later this year, Uber says. Uber is also working with Waymo in Austin, Texas, and has several other AV partnerships in the works.