Andrew J. Hawkins

The company is launching a new global ad campaign called “Ready Set Ford” that aims to put the spotlight on some its more under appreciated initiatives, like its Ford Pro commercial fleet business and its motorsports division. Ford is also pivoting from advertising that highlights its specific nameplates to a campaign that’s all about lifestyle, similar to how brands like Rivian are geared toward outdoorsy, adventure types. Lisa Materazzo, Ford Chief Marketing Officer, says:

Reddit users noticed that the Blue Oval appears to have deleted all the posts from its official Instagram account, as well as those dedicated to Bronco, trucks, EVs, and Mustang. Is the automaker just handing over control of its social media accounts to an outside PR company? Or is it planning to announce something big and wants to start from a blank slate? I’ve reached out to a few of the company’s media reps, and will report back if I hear anything.

Politico reports that the company is seeking ridehailing permits from San Francisco, Oakland, and San Jose airports. But this is a bit like putting the robo-cart before the horse. Tesla still hasn’t acquired permits from California’s DMV to operate a fully driverless robotaxi service in the state. Instead, it has safety monitors in the driver seat in all its ridehailing vehicles in the state.

Tesla once commanded a dominant position in the EV market. But rising competition and an aging vehicle lineup — not to mention Elon Musk’s unique ability to alienate his liberal customer base — has taken a significant toll. The company’s share of the EV market in the US dropped to 38 percent in August, falling below 40 percent for the first time since 2017, Reuters reports.