The two companies have collaborated on a new timepiece commemorating Sega’s 65th anniversary last year. Available in a black or silver finish the watch’s face features the hours in a font matching the Sega logo found below Seiko’s, with a Sonic silhouette can be found on a subdial. They’re 71,500 yen each, or around $458.
Correction, February 9th: An image caption in an earlier version of this article misstated the watch uses an automatic movement. It features a quartz movement.



















