From now on, anytime anyone wants to understand the chaotic mess that Amazon has become, I’m just going to send them this TikTok.
David Pierce

Editor-at-Large
Editor-at-Large
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There’s a lot in this Wall Street Journal profile of ESPN boss Jimmy Pitaro. The switch to streaming; the Hulu for Sports plan; the battle over ever-more-expensive sports rights. But the undercurrent here is pretty clear: if ESPN can make all that work over the next couple of years, Pitaro might get Bob Iger’s office. (But that’s a really, really big if.)
Search Engine has been on a tear recently — last week’s episode about all those text-message scams was one of my favorite pods in a long time. The most recent episode, in which PJ Vogt and Ezra Klein talk about media, generative AI, and the web’s very real collective action problem, has me thinking a lot about what websites I click on every day.








Search VP Pandu Nayak told me the other day Google is dead serious about enforcing its policies against content designed to game search results. Looks like that’s already happening:
Many SEOs and site owners are saying their sites are no longer showing in the Google Search index, even for a site command, after receiving the manual actions.
Google helped make the web a mess. Now it has to fix it.
[Search Engine Roundtable]

