Emma Roth
How male influencers rallied the right.
An analysis from Bloomberg shows how streamers and podcasters including Joe Rogan, Logan Paul, Lex Fridman, and Theo Von espoused similar conservative messaging leading up to the election, potentially priming their predominantly male viewers to vote for Trump.
Across over 600 videos with more than 1 million views each, Bloomberg found:
In two-thirds of the videos, broadcasters discussed voting, immigration, people identifying as transgender, institutional medicine, war or the economy... Voting was the most frequently mentioned political topic among the highly viewed videos, with mentions appearing in 37% of the episodes that Bloomberg reviewed.
