Emma Roth
Apple’s Pay Later program contradicts its focus on “financial health.”
The company has gone through with launching its Pay Later program even as the BNPL industry faces scrutiny for potentially encouraging spending and helping to land young users in debt. As I wrote last year:
Attaching something as risky as BNPL to Apple’s brand puts Pay Later at odds with the company’s goal of providing customers with technology and services they can generally feel good about. As the big quote from Apple CEO Tim Cook on Apple’s Ethics and Compliance page reads, “We do the right thing, even when it’s not easy.”
