I’ve been going to this extremely wonky and jargon-y trial almost every day, and I joined Decoder to translate the highlights so far. The trial — which is only accessible in-person from an Alexandria, VA courtroom — is in its second week. Google is expected to start calling witnesses any day now, once the Justice Department wraps its chief case.
Karen Dunn, a partner at the law firm Paul Weiss, has been busy this week. It’s no wonder Virginia federal judge Leonie Brinkema told Dunn she could be on her way just after she opened Google’s defense against ad tech monopolization charges.
We’re moving through witnesses in the Google ad tech trial, including Stephanie Layser, a former consultant and News Corp advertising VP.
Layser bolstered the DOJ’s claim that Google Ad Manager (formerly Doubleclick For Publishers or DFP) dominates the market thanks to its links to AdX. “DFP is a 25 to 30 year old piece of technology. It’s slow and clunky,” Layser lamented. “It takes a long time to load on the page.”
