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Women have a lot of things to do these days — we go on hot girl walks in our tomato girl dresses; prepare our girl dinners in our clean girl apartments. And of course, be a vessel for mass marketing campaigns.
As Vox’s Rebecca Jennings points out, these “trends” are just repackaged normal things we do (walk, eat, tidy our homes). But tack “girl” on to something and it creates the potential for virality and money — a new generation of girlbossing.
“MovieTok” TikTok creators are in The New York Times letting everyone know they are not critics — as if that wasn’t already very clear.
Unsurprisingly, the line between a promotional post and an honest review is nearly nonexistent. Some make sponcon for studios or accept gifts; others avoid saying anything too mean:
Cruz, 34, echoed other MovieTok reviewers who said they dislike doing sharply negative posts and would be unlikely to slam a movie whether they were in business with the studio or not. She said she generally prefers to deliver negative opinions in the form of a “compliment sandwich,” preceded and followed by more positive remarks.
Perhaps this is why studios are hitting up influencers during the Hollywood strikes?
[The New York Times]
