In the Instagram era it was colorful food designed to pop on camera. In the TikTok era? Food that moves, baby.
Wherever the influencers land, once they are in a dining room, they’ll need something to record. The more action that can happen in front of them, the better. “It’s part of the reason why a lot of restaurants are embracing, like, Caesar salad that’s made tableside,” says Alex Delany, a former Bon Appétit editor who is now a food-and-beverage consultant (with 280,000 followers on Instagram). “They’re going to do something that’s maybe an extra step, logistically, but it generates some kind of potentially viral action.”
[Grub Street]




