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Sean Hollister

Sean Hollister

Senior Editor

Senior Editor

    More From Sean Hollister

    Sean Hollister
    Sean Hollister
    In 2021, Amazon internally admitted it goofed on teaching users how to sideload.

    Amazon’s top recommendation to improve the Amazon Appstore in 2021 was to fix its installation instructions — because they were at least slightly wrong for phones as popular as the Samsung Galaxy S20.

    However, the picture under “Turn on Unknown Sources” did not match the settings for numerous Android phones we tested (LG K30, Galaxy S9, Samsung Galaxy S20, Pixel 3, ASUS Zenfone Max [...])

    Also, Google is pointing out that Amazon Fire tablets included sideloading scare screens as well:

    Your tablet and personal data are more vulnerable to attack by unknown apps. By installing apps from this source, you agree that you are responsible for any damage to your tablet or loss of data that may result from their use.

    Guess sideloading friction wasn’t just Google’s fault?

    As of 2021, “Amazon had significantly fewer apps (456k) than Apple (1.85m) or Google (2.65m)” according to an Amazon doc.

    Sean Hollister
    Sean Hollister
    Was the Amazon Appstore’s lack of success an Amazon problem or a Google problem?

    I’m beginning to wonder, as we zip through an internal Amazon document from April 23rd, 2013 that identifies early strengths and weaknesses across various app stores. Are these things really Google’s fault?

    Amazon received app updates later than Google

    Amazon had outdated versions of some Amazon subsidiary apps compared to Google

    Amazon was missing many key apps for non-Kindle [...]

    Apple and Google’s merchandised content had a more curated and editorial feel

    Kindle versions of some racing games appeared to have lower-quality graphics than Google or Apple versions.

    Amazon provided limited personalized recommendations

    Google and Apple provided more full and consistent app data

    Sean Hollister
    Sean Hollister
    Amazon exec claims Google didn’t want Amazon to compete with its own app store, but we haven’t yet seen proof.

    I’m very curious if there’ll be any documents to back up Morrill’s suggestion there.

    Here are a couple of compelling things he said: the Amazon Appstore cannot be easily and automatically updated if it’s sideloaded — and so wouldn’t automatically receive security fixes from Amazon, either. That could cut against Google’s argument that its way is more secure.

    Sean Hollister
    Sean Hollister
    19 steps to install the Amazon Appstore back in the day — some of them look like Amazon’s fault.

    We’re looking at the old “Hollywood” process to install the Amazon Appstore, one step at a time. Some of the steps are Amazon sign-in and download steps. Many of them are Google’s Android operating system steps. Added up, it looks like a LOT of friction.

    But again, Google showed in court, in a video, that sideloading the Epic Games Store can take just 25 seconds now.

    Sean Hollister
    Sean Hollister
    “If by ‘reach’ we mean the number of customers to which it’s made available, yes.”

    Amazon’s Donn Morrill says Google’s decision not to allow alternative app stores in Google Play “strongly discouraged users from discovering” and installing the Amazon Appstore on Android.

    It was “materially part of the reason for the limitations of the Amazon Appstore on Android,” he says.

    At one point, Amazon saw in testing, only 11 percent of users who visited the Amazon Appstore’s mobile install page wound up successfully installing it.

    (That number appears to be for a proposal to replace Amazon’s “Hollywood” install flow with a newer “Spelljammer” install flow, though we clicked away before I could read more. I wonder if Spelljammer had better results.)

    Sean Hollister
    Sean Hollister
    Amazon made $300 million in profit from the Amazon Appstore between 2018 and 2021.

    I’m not sure we’ve heard that number before — Amazon exec Donn Morrill just read it off a spreadsheet prepped by lawyers without questioning it. He says Amazon incurred roughly $1.4 billion in expenses on the Appstore from 2015 through 2021.

    In 2018, roughly a third of the Appstore’s sales came from Android. By the end of 2021, it was less than 10 percent, he testified — with third-party Android devices (read: not Kindle Fire tablets) contributing “just north of $15 million.” That’s tiny. It helps make Epic’s point that a sideloaded app store isn’t really a viable competitor to Google Play on Android.

    Sean Hollister
    Sean Hollister
    Epic v. Google day 10 — go!

    We’re done with Epic’s big-name witnesses like Google CEO Sundar Pichai and Epic CEO Tim Sweeney — who will come next? (We never did hear another peep about “father of Android” Andy Rubin’s video deposition, for that matter...)

    We’ll probably begin with Amazon exec Donn Morrill, though, whose testimony barely began before the judge told us all to go home yesterday.

    Sean Hollister
    Sean Hollister
    We’re done with Epic v. Google day nine.

    Last tidbit of the day: Amazon’s Donn Morrill says the Amazon Appstore’s actual commission rate was calculated at roughly 10 percent.

    We also saw Amazon paid some developers one-time fees of up to $100,000 to develop apps and would sometimes offer other deals.

    See you tomorrow! We’re off starting Wednesday, though, and will stay off through Thanksgiving and Black Friday.

    Sean Hollister
    Sean Hollister
    We’ve heard about how Google was (briefly) afraid of Amazon’s Appstore. So here’s an Amazon exec:

    We’re listening to video deposition from August 11, 2022, with Donn Morrill, a director of apps at Amazon who’s also worked with teams on the company’s Alexa voice assistant.

    Google was once worried about Amazon stealing its whales, but that threat didn’t materialize, and it’s still not clear whether Google needed to change a thing to keep it from happening. Do we get that now, or will his deposition touch on a different facet of Android friction?

    Sean Hollister
    Sean Hollister
    Epic blames Sony for not letting it pass along savings to customers.

    “We cannot sell out of PlayStation at a lower price than we sell on PlayStation,” says Epic CEO Tim Sweeney, referring to a most favored nations (MFN) clause in the contract with Sony.

    That sounds familiar — I think we spotted something like that in a Sony contract during the Epic v. Apple trial, but I can’t find it at this moment.

    Google tried to suggest this was shady since Sony is now an Epic Games shareholder, but Sweeney says it’s a standard part of PlayStation contracts.

    And (minus a couple bits I didn’t quite catch) we’re done with Tim Sweeney. On to a taped deposition from an Amazon executive: Donn Morrill.