After a 2.5 year wait, L’Oréal’s Colorsonic launches today. The pitch is a less messy dyeing experience. The ColorSonic base has a cartridge that mixes and dispenses hair dye onto a brush. And then you just brush it on.
I went to check out a demo yesterday. Let’s just say, I’m eagerly waiting for L’Oréal to send me a cartridge so I can try it myself.















