Starting today, you’ll be able to find the Oura Ring at over 850 Best Buy stores. That helps get around one of the more annoying things about the smart ring: sizing. Instead of waiting for a sizing kit in the mail, you can figure out your size in-store and either get it there or order it directly with fast shipping.
Obviously James Bond gets a bit of help from movie magic, but real-life smart glasses can do more than you might expect.
Talk about timing. The day I publish my Mirror review, Bloomberg is now reporting Lululemon is looking to offload the gadget it bought for $500 million in 2020. It makes sense. I get into it in my review, but Lululemon tried rebranding Mirror last year with little success.
Like other digital fitness companies, Mirror is now pivoting toward an app-only membership with a lower-priced subscription this summer. That is, if someone else doesn’t snap it up first.
Mirror, mirror on my wall, are you the fittest of them all? Probably not, but it’s the uncertain future of premium fitness hardware that’s to blame.
Ironically, the app that usually convinces me to spend too much on junky products led me to the best piece of sleep tech I’ve tested in a while.
