Digital cameras changed photography, and now smartphones are changing digital cameras. There’s never been more interesting ways to take a picture or record a video, and there’s also never been more ways to view those images. We’re focused on finding the most interesting innovations happening in all parts of photography.
Vivo has confirmed that the 2.35x detachable lens it introduced with this year’s X200 Ultra is returning in the X300 and X300 Pro, which launch in October. I tested the original, which looks silly but took some exceptional shots — but how will the X300 Ultra outdo it next year?
After getting a colorful upgrade earlier this year, the $149.99 Polaroid Now Gen 3 instant camera has been skinned with several versions of the iconic Thrasher magazine logo. There’s matching instant film, too, and because each camera is hydro-dipped by hand, no two are exactly the same.
The Canon EOS C50 is a full-frame cinema camera capable of capturing 7K RAW video and open-gate full sensor 3:2 recording, for easier cropping — among many features. It competes with the similarly-sized but slightly pricier Sony FX3, though it lacks in-body image stabilization.
The EOS C50 will ship in November.
We knew that phones, speakers and game consoles were going to be hit by tariffs. Now they’re making it harder and more expensive to get your hands on TTRPGs, retro video games, and vintage cameras too. Lego even announced that it would stop selling individual bricks in the US.
Images and specs of Insta360’s next action camera have been leaked over the past few weeks, but the company itself has confirmed that all the details will officially be announced on August 21st at 9AM ET.
A teaser video and images shared by Insta360 obscure renders of the camera behind a translucent sheet of fabric, but its square shape is clearly visible and seems to match the leaked images of the compact Insta360 Go Ultra.
Hope you weren’t banking on a particular price for your next camera, because Trump’s new-and-improved tariffs have other plans. My former colleague Chris Welch reports the majority of Fujifilm cameras now cost more, and Canon has signaled higher prices too; Sigma has agreed to absorb the extra 5 percent tariffs that Trump just added to Japan.
Fuji prices could go higher still: PetaPixel says they’re based on 10 percent Japan tariffs, not the new 15 percent. Moment has an updated Fujifilm price list.
The Always Home Cam could be (re)launching soon in “limited quantities,” according to Business Insider. The publication cites sources who say that recently returned CEO Jamie Siminoff has been testing the indoor flying camera in his office and plans to make it available soon.
Announced in 2020 under Siminoff’s first tenure, the camera never shipped despite a brief invitation program. I saw it fly at CES in 2023; maybe 2025 will finally be its year.
CEO and founder Nick Woodman told fans years ago that the company’s next GoPro Max camera would be “worth the wait,” and it has been a long wait since the first model launched in 2019. Now, it has posted a few promo images of the GoPro Max 2 on Instagram, backing up the claim that this camera will launch in 2025.
We don’t have any other details, but it’s a good time to post something before DJI’s first 360-degree camera is fully revealed.
GoPro has released another limited edition color option of its Hero 13 Black action camera, following the polar white version that debuted last March. It’s now available in forest green but otherwise functionally the same as the standard model.
The Hero 13 Black launched at $399.99 last September, its price has since increased to $429.99, which is also what the new forest green option will cost you.
