Fitness

Marvel’s new running app — Marvel Move — is now available. It’s made in partnership with Six to Start, or the folks behind Zombies, Run! Basically, you get to listen to audio stories featuring Marvel heroes (and you) as you run. It’s sort of like a mix between a podcast and an interactive game.

Co-founder of Withings, Eric Carreel, is setting the record straight on how exactly to pronounce the company’s name. According to Carreel, the correct pronounciation is “Wee-things”, because the Wi refers to Wi-Fi and in French, Wi-Fi is pronounced “Wee-Fee”.

Researchers at the University of Maryland’s Small Artifacts Lab are working on a “wearable robot” called Calico. It appears that you sew a magnetic track onto your clothing, which Calico uses to run up and down your body.

Strava’s heatmaps can be handy if you’re scoping out new running, cycling, and hiking routes, as it helps visualize popular areas. However, researchers discovered they could reverse-engineer where a Strava user lives — even though heatmaps are created through anonymized, aggregated data.

Talk about timing. The day I publish my Mirror review, Bloomberg is now reporting Lululemon is looking to offload the gadget it bought for $500 million in 2020. It makes sense. I get into it in my review, but Lululemon tried rebranding Mirror last year with little success.

Last month, Fitbit and Google announced that Challenges, Adventures, and open groups would be sunset on March 27th... aka today.

FitXR, a VR fitness app for the Meta Quest 2, now integrates with Strava. Some people might scoff, but the digital fitness space is pretty disjointed and Strava’s long served as a popular, de facto fitness hub for folks to view all their data and progress in one place. Getting onto Strava gives VR fitness extra cred as a legit form of exercise.