Branding 101 – Breaking News & Latest Updates 2026
Skip to main content
D
Quote
Branding 101.

Look, if you’re going to build a product that sits below a car’s backup camera and squirts it clean every now and then, there’s really only one name you can give it, and it isn’t Lens Lizard.

oak:

disappointed that they decided against calling it the backup-bidet

Get the day’s best comment and more in my free newsletter, The Verge Daily.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...