Deals on the Lego Game Boy are virtually nonexistent, save for the $10 discount that Costco and Sam’s Club offered their members when the set launched late last year. The deal is back — this time, at Kohl’s — and no membership is required to get $10 off. You can purchase the Lego Game Boy and have it shipped (or elect to pick it up in-store) for $49.99 when you use promo code TOYS10 at checkout.
The Lego Game Boy makes for a great gift, and it’s $10 off today
Kohl’s is offering the best price we’ve seen on Lego’s 421-piece homage to Nintendo’s first Game Boy.
Kohl’s is offering the best price we’ve seen on Lego’s 421-piece homage to Nintendo’s first Game Boy.
is an editor covering deals and gaming hardware. He joined in 2018, and after a two-year stint at Polygon, he rejoined The Verge in May 2025.
The Lego Game Boy is a 421-piece homage to Nintendo’s influential handheld from 1989. And, unlike most Lego sets, there are various ways to interact with the brick-based Game Boy that might evoke some strong memories if you ever owned this model. It features clickable buttons, a movable floating directional pad, and a set of Lego car tires that act as the Start and Select buttons. Clearly, Lego and Nintendo had fun designing this.
The set includes two cartridges you can assemble (The Legend of Zelda: Link’s Awakening and Super Mario Land). While the mock cartridges obviously don’t boot into real games, the set includes lenticular screens that make it look like these games are running on the hardware. My colleague Sean Hollister reviewed the Lego Game Boy, and he adores the attention to detail and almost everything about it except the screen, which doesn’t match the original hardware’s limited green color palette. Even if you’re as particular as Sean is, there’s still a lot to love here.
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