Xbox has a serious branding problem – Breaking News & Latest Updates 2026
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Jay Peters
Xbox has a serious branding problem.

From the Xbox Wire post about Kiln:

Kiln launches on April 23 for Xbox Series X|S, Xbox on PC, Xbox Cloud, PlayStation 5, Steam, and with Xbox Game Pass Ultimate. It will be an Xbox Play Anywhere title, and arrive Handheld Optimized.

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