I love the smell of ifa in the morning – Breaking News & Latest Updates 2026
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IFA 2023: the biggest announcements from Europe’s big tech show

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I love the smell of IFA in the morning.

The sun’s shining, the IFA flags are fluttering, and the announcements are in full swing. We’ve got a packed day ahead of us in Berlin, but here are some highlights of the biggest stories so far:

JBL has announced new speakers that offer simultaneous access to Alexa and Google Assistant, Philips Hue has announced new smart lights and security cameras, and Sennheiser has a new soundbar.

A man stands in front of the Messe Berlin convention center.
Photo by Jon Porter / The Verge
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