Instagram

The change should make it easier to not have your own comments get buried.

Now, users with 100,000 followers or more can narrow down DMs with the addition of new filters and the ability to create folders. Creators can also customize shortcuts to navigate to certain categories of messages, such as requests.

That means no more scrolling through profiles to find the second half of a reel. If a creator links their videos, you can jump directly to the next one by tapping the “Watch Part 2” button beneath the reel’s caption.

The Wall Street Journal interviewed several “clippers,” or the people who dice up longer videos into short, grabby clips that get posted to accounts across Instagram and TikTok. One person, whose clipping business earns $20,000 to $30,000 per month, told the WSJ that “the only way to be famous in today’s internet world is with clips.”

The new Instagram Maps request to enable location services (feeding Meta valuable ad targeting data from your Android or iPhone) has spawned incredulous reactions, along with claims it’s on by default, despite Adam Mosseri’s denials.

Adult-managed accounts that primarily post pictures of children will no longer be recommended to adult users “who have shown potentially suspicious behavior,” according to Meta, and vice versa — making them harder to find in Search. This was announced today alongside new features for teen accounts that make it easier to report and block unwanted contact in DMs.

Reportedly in testing since June, I’ve now been served three of these unskippable “Ad break” ads over the last two days. It’s jarring, and has accelerated my desire to quit the platform that’s increasingly less fun and flooded with AI slop.

YouTube is a hit on TVs, and Meta and TikTok are looking to get in on that battleground, The Information reports. What will launch first: Instagram for TV or Instagram for iPad?

The recently-launched CapCut clone is also adding more text effects and will let you apply voice enhancement to voiceovers. Check out all of the new updates in a post from Instagram’s Creators account.

to readers of Katherine Losse’s The Boy Kings. The Financial Times makes a compelling case that loser-bro Zuck is who he has always been. Also, his feelings were very hurt when we all had a good laugh about Meta’s avatars (“Legs coming soon!”). No wonder he wants AI friends, who’ll never mock him like that.

The platform began working on reposts in 2022, and now some users are seeing a new “repost” button that will let them share other content that they see on the platform, as spotted earlier by TechCrunch.

In the coming weeks, Instagram will show creators weekly and monthly reports with stats about post views and their follower count. It’s also launching shareable “celebrations” notifications that appear when creators reach certain milestones, such as hitting 10,000 followers.

The company is paying a group of creators to refer people to Instagram, Business Insider reports. Influencers can earn $100 for every new user or 1,000 visits to the Instagram app, with a $20,000 limit.

During redirect, Hemphill testifies that some of the points Hansen made about his analysis weren’t relevant to his findings of Meta’s alleged anticompetitive behavior. He counter’s Hansen’s charge that he thinks he knows better than the business people at Meta. “They’ve got their expertise and I’ve got mine,” he says.

Hemphill clarifies that he did disclose to Meta during his deposition over a year ago that he and former Biden official Tim Wu had a “conversation” with the FTC in 2019 about investigating Meta, but the company never asked him for a copy of the presentation. He says he wasn’t compensated for it, and wasn’t retained by the FTC for another two and a half years — during which he also didn’t lobby the regulator to bring a case. He says that public reporting of Meta’s conduct “seemed like the kind of thing that we’d been worried about in our academic work,” but that he hadn’t formed a view at the time that its acquisitions of Instagram and WhatsApp were anticompetitive.

Back to friendlier-questioning from the FTC, Hemphill says that while ad quality might be improving, Meta is behaving like a monopolist in what it chooses to do with those quality gains. In a more competitive environment, Hemphill says, Meta would pass on those gains to consumers by letting them enjoy the same amount of ads, but at a higher quality. Instead, he says, Meta dials up the knob to show them more ads.

This is how Hansen closes what’s been a tense cross-examination of Hemphill. Meta has used the exam to try to discredit the FTC’s key economic expert, and Hansen reiterates that Hemphill had “preconceived” notions about the case, calling back to the 2019 “roadshow” he participated in to convince regulators to investigate Meta. Hemphill has been on the stand since Monday afternoon, and the FTC attorney Krisha Cerilli is back for redirect questioning.

This is what Hansen asks the FTC expert after showing a chart that shows younger cohorts spend a higher percentage of time on the platform engaging with friends than older cohorts, yet they get served fewer ads — seemingly contrary to Hemphill’s claim that Meta taxes users who enjoy friend sharing more. Hemphill says the point is “apples and oranges” and that the older cohort makes up 60 to 70 percent of the user base getting higher ad loads. That prompts Hansen to ask whether he thinks Meta discriminates against such a large portion of its users, and Hemphill says it’s “a standard understanding of price discrimination.”

Hemphill doesn’t cite any documents or testimony that directly say Meta engages in this kind of behavior by showing these users more ads. Hansen says. Hemphill responds that his conclusion comes from the evidence of price discrimination in how Meta chooses to serve ads to different users, recognizing which are more or less engaged with their services. But, he acknowledges, “I’m not aware of a single document that connects the dots in that exact way.”

Hansen accuses Hemphill of altering the axis on charts showing user sentiment about Meta, calling it “misleading to crop the axis to magnify changes that aren’t changes.” When Hemphill describes the sentiment metrics as in “clear decline,” Hansen shoots back, “there’s no decline. It’s flat. Flat as a pancake.”

If users don’t want to see an ad, they can scroll past it in “a second or less,” Meta’s Hansen says. Hemphill agrees that “not every ad is burdensome” and users can gain value from some of them, but on the whole they are a burdensome part of the social media experience for users. Hemphill adds that he hasn’t “made a study of scroll time, though I agree that scrolling past an ad does not take long.”

Hansen charges that Hemphill’s conclusions would mean Meta would need to pay consumers to use its services in order to make it any cheaper than it already is — free. Hemphill has testified that under a more competitive social media market, there would be a greater “surplus” for consumers. Hemphill says Meta wouldn’t necessarily have to pay users in cold hard cash. Alternatively, it could offer them some other kind of reward they’d consider valuable.

Meta’s lead attorney Mark Hansen is continuing cross-examination of the FTC’s economic expert Scott Hemphill this morning. Hansen brings up this incident that Meta has repeatedly come back to at trial to show that TikTok users see Facebook and Instagram as reasonable alternatives, even though the government says they don’t compete for the same market Meta dominates. He says Facebook saw 20 percent of diverted usage from TikTok during its January 2025 outage, and Instagram, 17 percent.

During cross-examination, we’ve been looking at a 2019 deck the former Biden official, Facebook co-founder, and the FTC’s now-expert Scott Hemphill pitched to regulators, describing why they should investigate the company on antitrust grounds, based on public reporting and data. Meta attorney Mark Hansen says the FTC nor Hemphill produced the slides to them, so it’s not clear where they came from, and when they change slides, we can see they’re from a photo of a phone, where someone’s finger is visible.

Presented with a side-by-side screenshot of the three short-form video products on the same Saturday Night Live video, Hemphill takes a long pause to identify the apps before he’s saying he’s not sure which is which.

Meta’s lead attorney Mark Hansen is using cross-examination to attack Hemphill’s credibility. Hansen calls him the “very definition” of a witness with preconceived notions about Meta’s liability and brings up what a press report called a “roadshow” he embarked on in 2019 with former Biden administration official Tim Wu and Facebook co-founder Chris Hughes to encourage state and federal enforcers to look into Meta’s potentially anticompetitive behavior. Hansen charges that Hemphill hasn’t adequately disclosed this activity, which the Meta attorney characterizes as advocacy for a cause. Hemphill says he wasn’t advocating that they bring a case, but to probe and find out if a valid case existed.