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Inside the lucrative business of social media “clipping.”
The Wall Street Journal interviewed several “clippers,” or the people who dice up longer videos into short, grabby clips that get posted to accounts across Instagram and TikTok. One person, whose clipping business earns $20,000 to $30,000 per month, told the WSJ that “the only way to be famous in today’s internet world is with clips.”
Meet the ‘Clippers’ Cashing In on Your Social-Media Feeds
[The Wall Street Journal]
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