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Advertisers want to try Threads, content moderation or not.
Adweek reports media buyers and marketers are “eager” to test the new ad features on Threads, hoping for new audiences and lower ad costs. Ads launched with a “handful of brands” last month.
Advertisers don’t seem deterred by Meta’s much publicized loosening of its content moderation policies, even as X expands a lawsuit against advertisers it says boycotted the network over fears for brand safety after Elon Musk’s takeover.
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