V
Google might be putting its money where the smart glasses are.
I’m willing to bet you’ve never heard of AdHawk, but it’s a Canadian startup that specializes in advanced eye tracking technology. Bloomberg’s Mark Gurman reports that Google is set to sign a $115 million deal to buy AdHawk. Why do we care? Two words: smart glasses.
Meta sniffed around AdHawk in 2022, and EssilorLuxxotica — Ray-Ban’s parent company — is a backer too. Google’s already shown that it’s ready to put Google Glass behind it with Android XR and its partnership with Samsung for Project Moohan. This is another sign.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
