That’s a quote from Samsung chief Lee Jae-yong (aka, Jay Y. Lee), delivered in a message sent to a few thousand executives undergoing education seminars, according to Yonhap’s sources. Last year, it was reported that Samsung shifted executives to a six-day workweek to “inject a sense of crisis” after falling behind in AI semiconductors. More recently, TVs, smartphones, and lucrative DRAM sales have also seen declining market shares.