Eu tech regulations arent part of tariff talks but taxing ad revenue is – Breaking News & Latest Updates 2026
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US tariffs: how Trump’s tax is hitting Big Tech and beyond

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EU tech regulations aren’t part of tariff talks, but taxing ad revenue is.

European Commission president Ursula von der Leyen told the Financial Times that the bloc’s laws regulating Big Tech, including the DMA and DSA, are “untouchable” in trade negotiations with the US. They occasionally generate substantial fines on Silicon Valley companies.

What’s not off the table? Retaliatory measures like a new digital advertising tax targeting tech revenue at the source — in contrast to the UK, which already has a similar tax it’s considering watering down.

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