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SpinCo is now Versant.
Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s favorite, per a memo reported on by Deadline:
We would be foolish to expect everyone to love the name of our new company immediately. There were certainly some others that we could have gotten behind, but after sitting with Versant for a couple of weeks now, I believe it will suit us well, evoke a sense of energy, and underscore our role in driving progress.
Disclosure: Comcast is an investor in Vox Media, The Verge’s parent company.
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