FTC v. Meta: the antitrust battle over Instagram and WhatsApp
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Threads was initially going to be inside the Instagram app.
But the team decided to make it a standalone app because they wanted to replicate how within Twitter, replies are as prominent as the original posts — something that’s not typically the case on Instagram. The group decided it would be too confusing to users to squeeze in this different model. “That was a very contentious decision internally,” Mosseri testifies.
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