Needy users get fewer ads on facebook and instagram – Breaking News & Latest Updates 2026
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FTC v. Meta: the antitrust battle over Instagram and WhatsApp

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Lauren Feiner
‘Needy users’ get fewer ads on Facebook and Instagram.

Meta shows fewer ads to what they call “needy users” whose engagement drops more significantly when they’re shown more ads. Hemphill calls this a “discount” for those users — and a sign of price discrimination by an illegal monopolist.

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