Google will let restaurants highlight specials on their search profiles

Google is preparing to add a new section to restaurant and bar search profiles. The new section will let owners include timely deals or events in search results in a way that they can control, either manually or by linking to a social media profile, the company says in a post spotted by Search Engine Land.

The promos will show up under the label “This week” in the block of information that you’ll get for most local businesses in a Google search. Google suggests that companies will use it for things like daily specials or to promote upcoming live music events. It’ll launch first in the US, UK, Canada, Australia, and New Zealand for “single Food and Drink businesses,” the company says, though it’s not clear when.

Called “What’s Happening” on the business-facing side, bars and restaurants can update this through Posts on Google, which Google launched nearly a decade ago for brands and celebrities before expanding it to local businesses, letting them post content directly to a carousel in their Search profiles. Alternatively, companies can link their Instagram, Facebook, or X accounts for automatic cross-posting.