Boasberg wonders how big of a difference he’d need to see in how many ads Meta serves to certain groups of users versus others in order to determine it matters in assessing its monopoly power. As a hypothetical, he asks if offering a product for a cent higher to some users would be enough to constitute price discrimination. Basically, he asks, “in quantifying the amount of discrimination that Meta is imposing, is that something that you can do such that it is meaningful?” He’s also asked, “how compelling does the evidence have to be regarding ad load?” Hemphill says there’s no magic number, but Meta’s own documents show that executives thought it would be meaningful to reduce the number of ads younger users see to increase engagement.