Metas celebrity facial recognition expands – Breaking News & Latest Updates 2026
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Dominic Preston
Meta’s celebrity facial recognition expands.

Last October it introduced facial scans to spot ads scamming users with fake celebrity endorsements, now the same tech will look out for impostor accounts. It’s switching on for Facebook in the EU and UK, with Instagram to follow. No-one tell the arm of the company in charge of celebrity lookalike chatbots, alright?

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