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Gen Z is rebelling against the algorithm by embracing college radio.
Terrestrial radio might seem like a relic of a bygone era, but it’s actually enjoying a bit of a resurgence with the younger generations. Driven by a combination of analog nostalgia and algorithm fatigue, Gen Z is flocking to college radio stations to find new music and build community.
Student interest in college radio has dramatically increased in recent years. Stations that once struggled to fill airtime are now turning people away, shortening shows, alternating time slots, and running training programs just to keep up with the demand from aspiring student DJs. - Emily White
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