Krafton, the company behind games such as PUBG: Battlegrounds and the Sims-like InZOI, is making a big push into using AI within the company. Under this new “AI First” strategy, Krafton plans to use agentic AI to help automate work and implement an “AI-centric” management system, according to a press release.
PUBG maker Krafton is turning into an ‘AI first’ game company
It’s planning to spend nearly $70 million on a GPU cluster to support its efforts.
It’s planning to spend nearly $70 million on a GPU cluster to support its efforts.
Image: Krafton
is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
The company also plans to spend more than 100 billion Korean won, a figure that equates to nearly $70 million, to build a GPU cluster. Using its infrastructure, Krafton will pursue “AI workflow automation, AI R&D, and in-game AI service enhancements,” the release says. Krafton aims to complete its AI platform by the second half of next year. The company is also going to invest about ₩30 billion every year to help employees apply AI tools into their work, and it will also update its “HR policies and organizational management systems” in support of the “AI First” strategy.
Tech companies like Shopify and Duolingo have made AI a key part of their internal operations as well, and Krafton may not be the only big gaming company to make big structural changes due to AI. The investors that plan to take EA private are “betting that AI-based cost cuts will significantly boost EA’s profits in the coming years,” the Financial Times reported.
Update, October 24th: Updated with quotes from the official English press release
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