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The Reuters Institute developed a typology of news influencers.
The survey offers a fascinating look at the modern landscape of news creators and influencers. It offers a taxonomy of news creators, breaking them down into four types of content: commentary, news/investigation, explanation, and specialism. Unsurprisingly, it also found that younger generations have shifted away from traditional media, towards creators and personalities, and that partisan content often outflanks more balanced approaches.
Image: Reuters Institute
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