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Netflix wants you to stream its video podcasts in between binge-watching its shows.
A source tells TheWrap that Netflix is betting on video podcasts to capture your attention while outside the platform:
When people aren’t spending time on Netflix, we want to win as much of that as possible.
In addition to a podcasting deal with Spotify, rumors suggest that Netflix is considering licensing shows from iHeartMedia and SiriusXM — and maybe even launching its own podcasts, too.
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