A report by Gudea, which tracks online conversations, describes how accusations of white supremacy and Nazism spread following Swift’s album release this fall. According to the report, just 3.77 percent of users accounted for more than a quarter of the conversation; it also found overlap between the users driving the Swift discourse and users active in an “astroturf campaign attacking Blake Lively.” Naturally, the inauthentic discourse then prompted real backlash and responses, making it an even bigger discussion.