Ftc investigating instacart algorithm eversight pricing – Breaking News & Latest Updates 2026
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Terrence O'Brien
The FTC is reportedly investigating Instacart’s algorithmic Eversight pricing.

A recent investigation by Groundwork Collaborative, Consumer Reports, and More Perfect Union found that Instacart was charging customers different prices for the same products, from the same store, at the same time.

That has apparently raised some eyebrows at the FTC, which, according to Reuters, is now probing the company’s AI-powered pricing tool.

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