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TikTok is “turning into a Chinese super app.”
During Semafor’s Mixed Signals podcast, Instagram head Adam Mosseri said TikTok is “very much applying lessons they’ve learned in China to the rest of the world:”
Super apps, which are very popular in China, are not popular in the same way outside of China, and I think they’re turning into a Chinese super app — and that may or may not work outside of China.
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