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Google is “exploring” letting publishers opt out of AI in Search.
At least in the UK, where the walkback comes after the country’s CMA opened a consultation on forcing Google to do just that, having given the company “strategic market status” last year. Ron Eden, Google’s principal for product management, says:
“We’re now exploring updates to our controls to let sites specifically opt out of Search generative AI features. Our goal is to protect the helpfulness of Search for people who want information quickly, while also giving websites the right tools to manage their content.”
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