The hug ask – Breaking News & Latest Updates 2026
Skip to main content

Epic v. Google: everything we learned in Fortnite court

See all Stories

S
The Hug ask.

According to the internal Google document, the Play bizdev team wanted to invest $575 million in game developers at risk of “contagion” through 2022, giving them a mix of “3-year credits,” “ad investments,” YouTube and esports deals, and co-marketing valued at hundreds of millions of dollars.

It also wanted to hire 59 new employees to manage these deals. With Samsung specifically, it wanted to “initiate gaming collaboration discussions, including direct financial value to Samsung of up to $250M through 2022.” We’ll hear about this more as Project Banyan.

It’s not clear from these documents alone if Google approved the first ask. Google has already said Banyan never happened.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...