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Paying influencers for political endorsements is rampant and secretive.
A new investigation by the New York Times has discovered that social media influencers are collecting tens, or even hundreds of thousands of dollars, to back candidates, endorse policies, and attack political enemies. But where that money is coming from isn’t clear, and campaigns are embracing the secrecy.
The Federal Trade Commission, which regulates deceptive business practices, requires influencers to disclose payments for promoting commercial products and services but, it says, does not regulate political advertisements.
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