Netflix is raising prices again

Netflix’s prices just went up, with its cheapest, ad-supported tier now reaching $8.99 / month (up from $7.99 / month), according to an updated support page spotted earlier by Android Authority. The standard and premium plans are also getting a hike, going from $17.99 to $19.99 / month and $24.99 to $26.99 / month, respectively.

The streaming giant last raised its prices in January 2025 and has made several updates to its platform since then, including launching video podcasts, continuing a push into live events, rolling out new TV games, and revamping its interface on both its TV app and mobile. It also nearly acquired the Warner Bros. studio and its streaming service, HBO Max, for $83 billion before declining to match a higher bid from Paramount.

Netflix reported earning $1.5 billion from its growing advertising business in 2025, a fraction of the $45.2 billion in revenue it raked in throughout the year. Its most recent price hike follows a steady stream of increases from Prime Video, Crunchyroll, Paramount Plus, HBO Max, and Apple TV Plus.

Netflix didn’t share its reasoning for the price hike this time around, as it last cited delivering “more value for our customers.” It’s also unclear when the price hike will go into effect for existing subscribers. The Verge reached out to Netflix with a request for comment but didn’t immediately hear back.

Correction, March 26th: Netflix’s 2025 revenue was $45.2 billion, not $12.05 billion.