YouTube Premium is getting more expensive in the US, with prices rising by $2 on standard individual accounts and as much as $4 for the family plan. The price hike is already in effect for new accounts, and is rolling out now for existing customers.
YouTube Premium is getting pricier
The standard plan is going up by $2 a month in the US.
The standard plan is going up by $2 a month in the US.
Image: Alex Castro / The Verge
is a news editor with over a decade’s experience in journalism. He previously worked at Android Police and Tech Advisor.
Premium’s Individual plan now costs $15.99 per month, up from $13.99, while the five-person Family plan is $26.99, previously $22.99. Premium Lite, which removes “most” ads but doesn’t include YouTube Music, is now $8.99 monthly, up from $7.99.
The new prices are live now for new signups, and 9to5Google reports that existing subscribers are beginning to be notified about the price hike via the following email:
To continue delivering great service and features, we’re increasing your price to $15.99/month. We don’t make these decisions lightly, but this update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube.
You will see the change reflected on your June 7, 2026 billing date.
The increase follows price hikes for both Netflix and Amazon Prime Video last month. YouTube Premium last raised its US prices in 2023, though many international users saw prices increase in late 2024.
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